Jun 30, 2011 • By

Frozen is hot

Cupcakes that don’t need frosting, a fiber-rich brownie, and scrambled eggs made in the microwave. Those are just a few of the truly different new General Mills products that will be coming to a store near you soon.

But maybe the hottest area for General Mills’ big new product launches this year is frozen foods.

People around the world love the convenience of frozen foods. From Wanchai Ferry dim sum in China to Haagen-Dazs Secret Sensations in Europe and Pillsbury Egg Scrambles in the U.S., the company sees big opportunities to launch brands and products in growing frozen food categories.

Other frozen products launching this year include Pillsbury Grands! Breakfast Sandwiches in the U.S., and hand-held Haagen-Dazs Crêpe Glacé ice cream treats in Japan.

Fiber also continues to be a hot trend for health-conscious consumers looking for ways to add more fiber to their diet. This summer we’re launching two great tasting additions to the successful Fiber One line – Fiber One 90-Calorie Brownies and Fiber One 80 Calories cereal.

Here’s a slideshow that features several of the General Mills products launching in the first half of our current fiscal year.

June 2011/New products

In our U.S. Retail division alone we will launch 70 new products in the first half of our fiscal year, which began June 1.

But we’ve learned that success isn’t measured by the quantity of new products launched in any given year. We believe that long-term success comes from products that will be sustainable, profitable and truly unique.

In a nutshell, we want to launch products that bring new people to General Mills’ categories or bring General Mills brands into new categories, and therefore, to new people.

Over the past several years this focus has driven a significant increase in the number of big ideas we launch each year, such as blockbuster launches like Yoplait Smoothie, Progresso Light, Fiber One bars, and Wanchai Ferry Frozen entrees.

For a different take on our strong new line up of products, check out what reporters at the Minneapolis Star Tribune and St. Paul Pioneer Press wrote today in reviews of our new product announcements.