Making change flow

As part of its “Change Flows” initiative this spring, Cascadian Farm asked its Facebook fans to vote for which region of the U.S. should receive a river cleanup day.

The Great Lakes region won that voting, so in partnership with American Rivers, Cascadian Farm sponsored a cleanup of part of the DuPage River in Naperville, Illinois on May 21.

You can read all about the cleanup – including a few of the unusual items found in the DuPage – on the Cascadian Farm blog.

Kevin Hunt is the senior manager of Corporate Content, Channels and Analytics at General Mills, based in Minneapolis, Minnesota. He oversees corporate social media, the "A Taste of General Mills" blog, GeneralMills.com and the company's intranet. He began his career at General Mills in 2010. More posts by this author