Jun 20, 2011 • By

National Box Tops University

More than 500 parents, teachers and school-focused volunteers converged on the General Mills corporate campus last Friday for National Box Tops University, a daylong event that attracts the most passionate Box Tops for Education coordinators in the U.S.

Box Tops for Education is a General Mills program that has earned more than $400 million for K-8 schools across the U.S. in the last 15 years. More than 90,000 schools participate by clipping off Box Tops coupons on packages from our products and products of our partners in the program. Each coupon has a redemption value of 10 cents.

Part celebration, part pep-fest, part information session, National Box Tops University annually attracts hundreds of Box Tops coordinators – people who voluntarily manage a school’s Box Tops program – and their colleagues and close friends.

Half of the day is typically devoted to new ideas and recognizing high achievers in the program – this year’s Box Tops coordinators earned a total of $59 million for their schools.

The other portion of the program is devoted to small group idea sessions and an expo where coordinators can sample new products with Box Tops on them and learn about upcoming promotions and fundraising techniques.

But it was the passion of these coordinators that took center stage.

These enthusiastic supporters attend the program out of sheer passion for Box Tops and their dedication to their schools.

One of those participants is JanaLe Fox, a Box Tops coordinator from Thatcher, Idaho. A semi-professional clogger who also helps maintain a family farm, JanaLe is a dynamo and advocate for local schools.

Not surprisingly, JanaLe’s Box Tops proceeds went to purchase playground equipment including soccer balls, bats, bases and softballs, as well as books for her school’s library. To date, she has helped earn $6,000 for her schools, which she says goes a long way for her school of 80 students.

“I believe fitness and fun are a huge part of learning,” says JanaLe, who’s also a substitute teacher. “Exercise helps kids keep their focus for the rest of the day.”

JanaLe also offered this advice: The key to a successful Box Tops program is to keep kids and parents motivated throughout the year. And she revealed her secret weapons – special treats for the kids and regularly scheduled “thank you” breakfasts for participating parents.

For more information, visit the Box Tops for Education website.