Jul 14, 2011 • By

Yoplait’s bright future

Coverage of the integration of Yoplait into our international operations is focusing on our plans for the brand in the months and years ahead.

As we noted July 1 on “A Taste of General Mills,” we now own a 51 percent controlling interest in Yoplait S.A.S., and a 50 percent interest in a related entity that holds the worldwide Yoplait brands, from PAI Partners and Sodiaal.

In today’ St. Paul Pioneer Press, reporter Tom Webb says that China offers Yoplait opportunity for growth. Webb quotes Ken Powell, our chairman and CEO, during our Investor Day presentation yesterday in Boston:

“You marry what I think is a talented management team (in China), clearly an expanding distribution base, with a brand that has the cachet of Yoplait, in a growing yogurt market, that’s a very good combination,” Powell said. “So we’re excited by that.”

A story in the Minneapolis Star Tribune today also focuses on Yoplait’s future and says ”The global operations of Yoplait yogurt could become General Mills’ best bet for international growth…”

In “General Mills salivating over Yoplait’s global potential,” reporter Mike Hughlett recaps some Investor Day comments by Chris O’Leary, executive vice president and chief operating officer of our International operations:

The addition of Yoplait’s global operations should add $1.2 billion to General Mills’ annual revenue, company executives said. That would result in a 41 percent increase in sales for General Mills’ international division.