Sep 21, 2011 • By

Ian Friendly discusses the U.S. Retail segment

Innovation, marketing and brand-building activities were a key part of the discussion on our investor webcast this morning, when we announced our first-quarter fiscal 2012 earnings.

Ian Friendly, our executive vice president and chief operating officer of U.S. Retail, discussed the business and trends he’s seeing among the food industry. Specifically, a move to return to greater levels of product innovation and marketing support.

After the investor call, we asked Ian for his insight on what General Mills is doing in terms of product innovation. He offers some highlights in this video interview.

Ian also made note of Fiber One 90 calorie brownies, now featured in a campaign starring comedy icons Cheech and Chong. In this video clip, Ian says the campaign is an example of the brand-building that’s a big part of our success.

Finally, Ian also told us about the continued growth of events that feature our brands – initiatives like Box Tops for Education and Save Lids to Save Lives.

For more details on our first-quarter results, you can find our investor webcast archived on our investor relations website.