Sep 22, 2011 • By

Laptops on their way to Rwanda

About 360 children in Rwanda are about to get a nice boost to their education.

The Betty Crocker fruit snacks team will soon personally deliver laptops and backpacks, filled with school supplies, in the latest show of our support for the One Laptop Per Child (OLPC) program.

The backpacks were put together by the children of several employees during a recent afternoon event at General Mills headquarters.

The fruit snacks group will leave for Rwanda on Monday, Sept. 26.

They have been working with OLPC for three years, most notably on its Win One Give One promotion. That’s our seasonal initiative that puts redemption codes inside boxes of products like Betty Crocker Fruit Gushers and Fruit Roll-Ups. Those codes, when entered on the Win One Give One website, could be good for a laptop.

This year, General Mills and OLPC are on track to provide an additional 2,500 laptops to some of the world’s poorest children.

(Photo courtesy of One Laptop Per Child)

“One Laptop Per Child is a great platform for kids and parents to learn how to help children around the world,” says Ben Mand, marketing manager in General Mills’ snacks division. “Those who participate in our Win One Give One promotion build on that platform and really do see that they can make a difference.”

The laptops headed to Rwanda are powered by solar cells and preloaded with special content. They connect to the Internet via an antenna capable of picking up a satellite signal. Each computer also has a camera, microphone and speakers.