Sep 30, 2011 • By

The pink house next door

Would you paint your house pink for breast cancer awareness?

I was repeatedly asked that question Wednesday as I literally helped paint long-time Komen Denver Affiliate volunteer Joanie Lucas’ house pink.

Joanie is a loving mom and grandma, a dedicated friend, and passionate breast cancer volunteer who will do just about anything to help put an end to this disease. After losing four of her closest friends to breast cancer, Joanie’s life mission became helping other Denver women fighting the disease.

In 19 years, she’s helped generate millions of dollars in funds through her work with the Denver Affiliate of Susan G. Komen for the Cure.

Yoplait teamed up with Joanie to turn her house pink as a reminder that breast cancer impacts women in our communities and that through programs like Yoplait’s Save Lids to Save Lives, the fight against the disease starts in our neighborhoods, next door, even right in our kitchens.

Volunteers, neighbors, family and friends joined us at Joanie’s house this week. In preparation for the official unveiling, we painted the house and fence pink, collected pink Yoplait lids, chalked the driveway with inspirational messages, and left pink handprints on a fence symbolizing this community effort.

News stations broadcasted live from Joanie’s home, starting at 6 a.m. and running through their 10 p.m. newscasts. The event culminated with a live press conference from Joanie’s home on Wednesday afternoon, which streamed live on Yoplait’s Facebook page.

During the live stream, a 53-foot-long Yoplait truck officially unveiled the transformed home to Joanie, while her reaction was captured live (you can still watch the recording on Facebook, if you missed the live unveil!).

Yoplait also is making a $5,000 donation to the Denver Affiliate of Susan G. Komen for the Cure in Joanie’s name.

For any of you entertaining the idea of turning your own house various shades of pink, here are some numbers to help paint the picture (no pun intended) of what it took to transform Joanie’s home:

• 1 incredible breast cancer volunteer

• 2 days

• 20 volunteers

• 30 friends and family members

• 150 pink Yoplait lids

• Roughly 17 gallons of pink paint

• 3 professional painters

• 5 satellite news trucks

• 1 53-foot long Yoplait truck

Here’s a time-lapse video that showcases the work at Joanie’s house.

Perhaps you like your white house with black shutters, so in your case, getting involved in the breast cancer cause is easier than painting your house.

This year, through Save Lids to Save Lives, people can generate funds for their community’s breast cancer programs simply by redeeming their pink Yoplait lids. Yoplait will donate 10 cents to Susan G. Komen for the Cure for every pink lid redeemed by mail and online at Yoplait.com by the end of the year, up to a potential $2 million.

Yoplait has donated more than $30 million to the breast cancer cause through Save Lids to Save Lives and related donation initiatives over the past 13 years.

We are celebrating local efforts like Joanie’s to support women impacted by breast cancer right in their communities at Yoplait.com and Facebook, so save a lid and share your story with us!

Together, we can make a difference in the fight against breast cancer.

Editor’s note: This story is getting attention across the Web. You can hear from Joanie Lucas in a video linked in this article on The Huffington Post.