Oct 17, 2011 • By

DC Comics and Big G

I read just about everything I could when I was a kid. From fiction and nonfiction books to daily newspapers and magazines, I loved reading a good story or learning more about something.

Comic books also were a big part of my reading routine.

Unfortunately, like many of my childhood collectibles, (Star Wars action figures anyone?) my comic books ended up in a box at a garage sale.

And that was that.

But when I heard Big G cereals were going to run a program with DC Comics and its Justice League characters, I immediately thought back to some of the comic books I read and saved for so many years.

This month, and in November, General Mills will put custom Justice League comic books inside cereals like Honey Nut Cheerios, Cocoa Puffs, Cinnamon Toast Crunch, Lucky Charms and Golden Grahams.

Here’s the Honey Nut Cheerios box.

There are four books, offered one box at a time. The stories are about Superman, Batman and Green Lantern … just to name a few. The titles are “Artificial Invasion,” “Breakout,” “Sinister Imitation” and “Unstoppable Forces.”

Each of the stories from the four books also continues on the Web at BigGCerealHeroes.com.

I asked Julie Anderla, an integrated communications manager at General Mills working on the program, why Big G got involved with DC Comics.

“Halloween is the perfect time for superheroes to emerge, and with these exclusive comics written just for Big G by a dedicated writer and illustrator from DC Comics, fans of all ages can enjoy them,” says Julie. “Also, with parents encouraging children to read more and the evergreen popularity of superheroes, they can enjoy the comics together.”

Editor’s note: You can learn more about DC Comics and Big G from Stuart Elliott in the Media Decoder blog from The New York Times and his post “Serving Up Comics in ‘Specially-Marked’ Boxes.”