Oct 03, 2011 • By

Ford teams up with Box Tops

General Mills and Ford are making news today on a unique partnership involving our Box Tops for Education program in the U.S.

Ford is the first automotive company to team up with Box Tops. The program that launches today aims to generate $1 million in support for schools throughout the U.S.

For the next two months, consumers can earn Box Tops for schools through Ford, in three additional ways:

1 – Request a brochure from the official Ford/BTFE program website at FordDrivesBoxTops.com.

2 – Watch product videos on FordDrivesBoxTops.com.

3 – Purchase a Ford vehicle at dealerships during October and November.

Consumers also have a chance to earn Box Tops for schools in the “Ford Drives Box Tops” Sweepstakes. Five 10,000 Box Top prizes worth $1,000 and one 200,000 Box Tops prize worth $20,000 will be given to the BTFE-eligible school of the winner’s choice at the end of the sweepstakes.

I talked about the partnership with Bill Furgason, a digital marketing manager at Ford.

“Box Tops is a great program, it’s given lots of money to schools,” Furgason told me. “Ford has always had a strong involvement in giving back to the scholastic community too, so partnering with a company like General Mills makes a lot of sense.”

In 15 years, more than 90,000 schools have earned more than $400 million through Box Tops for Education, including more than $59 million in the last school year.

You can get more information about the partnership with Box Tops for Education and Ford in this news release. You also can visit the Box Tops for Education website.

Editor’s note: AdAge has posted a story about the BTFE partnership with Ford, along with USA Today.