Betty 911 to the rescue
Food editors from the Betty Crocker Kitchens have been spending a lot of time lately on their laptops, iPads and phones – both in the office and at home.
That’s because they’re on duty for “Betty 911,” Betty Crocker’s answer to people looking for expert help in the kitchen for Thanksgiving.
From turkey, to side dishes and desserts, Betty is helping calm some nerves by answering cooking questions of all kinds on Facebook and Twitter.
“We have seen a number of people who are cooking a turkey and a Thanksgiving meal for the first time and are looking for help,” said Andy Schumeister, an editorial planning associate with Betty Crocker. “We’re also getting a lot of questions about ideas for recipes.”
Connecting with Betty 911 on Facebook is easy. Just post a question on the Betty Crocker Facebook page wall. If you prefer Twitter, just send a tweet to @BettyCrocker and use the hashtag #Betty911. The Betty 911 team will reply back as soon as they can, often within an hour.
Questions are being answered now through Thanksgiving night, from 8 a.m. to 9 p.m. Central.
“People are using Betty 911 to ask questions they may ask a friend – things like recipe recommendations and general preparation tips – so it feels very natural,” says Andy.
For common questions, there also is a list of answers on BettyCrocker.com.
Kristen Olson, a food editor with the Betty Crocker Kitchens, also provides some Betty 911 help in a video titled “How Can I Tell If My Turkey Is Done?”
Betty 911 will be up and running again before Christmas for more cooking and baking help, from December 16 to Christmas Day.
Editor’s note: Kristen Olson also did a video with “A Taste of General Mills,” providing the step-by-step instructions for how to prepare a turkey for the oven.