Dec 21, 2011 • By

Lucky Charms and Christmas

When you think about Lucky Charms cereal, the holiday that immediately comes to mind is St. Patrick’s Day.

Lucky the Leprechaun wouldn’t have it any other way, right?

Well, for one woman, Lucky Charms conjures up images of … Christmas.

Allow me to explain.

About 20 years ago, Joann Stone planted a few blue spruce seedlings at her parents’ home in northern New Hampshire. One of those trees is still thriving, as you see behind her in this photo that she just sent us.

The others, she believes, her family cut and used as Christmas trees.

So what’s this have to do with us?

Those seedlings came from Lucky Charms.

The cereal held a promotion to giveaway the trees back in 1991 and 1992. If you mailed in two UPCs along with a certificate from a Lucky Charms box, General Mills would send you a live Colorado blue spruce seedling. For a limited time, the cereal included green, tree-shaped marshmallows.

“I was eating, apparently, a lot of Lucky Charms at the time, but I got help from some of my siblings,” Stone recalls. “I just thought the promotion was a wonderful idea.”

The cereal box showed a picture of Lucky Leprechaun watering a seedling with the caption, “Just follow the planting instructions in the box with your tree, and you’ll be able to watch a baby tree grow into a bigger one!”

That’s exactly what Stone did.

She says the seedlings were just four to five inches tall when she received them. She guesses the one remaining tree at her parents’ is around twenty feet tall now. Over the years, her father trimmed the spruce to help keep its shape, but he can no longer reach the top with his pull saw.

The seedlings from Lucky Charms are just a few of the seedlings Stone has planted. Following the tree promotion, she went on to work for the Forest Service.

“I worked in Virginia for the Forest Service which covered a range in environmental disciplines. I worked in the field a lot on wildlife projects and soil projects,” explains Stone. “We’ve planted millions of trees in Virginia out in the forest.”

When it comes to Christmas trees, Stone always gets a fresh cut one. She typically chooses a balsam fir for its pleasant fragrance. In fact, that’s what she has in her home right now. She considers the balsam fir the best smelling evergreen, but finds the blue spruce the best looking.

“Blue spruce is definitely the most beautiful,” Stone says with a fondness. “It’s got that bluish color to it.”

Who knows, maybe she isn’t the only one who has celebrated Christmas around a Lucky Charms tree.

And maybe she isn’t the only “lassie” who associates the cereal with Christmas “a wee bit” more than St. Patrick’s Day.

Did you also plant a Lucky Charms tree?

Have you got a story to share like Joann’s, related to General Mills or any of our products?

Let us know!