Dec 09, 2011 • By

News Bites – December 9, 2011

Here are today’s “News Bites” for Dec. 9, 2011:

“General Mills Wants Your Ideas For Its Next Cereal Game And Cake App” – Fast Company

*Rae Ann Fera talked to Mark Addicks, our Chief Marketing Officer, about our new G-Win Digital innovation platform. We blogged about it earlier this week (“Debuting G-WIN Digital.”)

“General Mills Knows Every Package Tells A Story, And It Had Better Be The Right One” – Forbes

*Allen Adamson interviewed Elizabeth Nientimp, our director of brand design, about what the packaging of our products says about them.

“Totino’s Pizza and Jeno Paulucci” – Burgers, Dogs, & Pizza, Oh My!

*Jeno Paulucci, who sold his Jeno’s food business to Pillsbury in 1985, died at the age of 93 on Thanksgiving morning. Paulucci was the inventor of the pizza roll, sold by Totino’s, today.

“Aging population and food intolerances to carve food trends in 2012: report” – NY Daily News

*Leatherhead Food Research says a strong interest in maintaining a healthy, active lifestyle among retiring Baby Boomers will fuel more product launches in the functional food market in 2012 – and look for trends in health and wellness, sustainability and convenience, among others.

“10 Food Business Trends to Watch for 2012” – Small Business Trends

*Rieva Lisonsky’s list of trends in the food business includes artisanal food, ice cream, healthy eating, appetizers, and more.

Notable posts from various General Mills communities:


“Super-Stuffed Brownie Bites” – Tablespoon

*Tablespoon contributor Sarah Caron, of Connecticut (, has a great idea for hiding candy or other snacks inside Betty Crocker Brownies.

“5 simple and hearty winter meals” – Valley Report (Green Giant)

*Stroganoff, soups, chili, a pot pie… Good stuff from Green Giant!

“Betty is ‘Healthified’” – The Bell Institute of Health and Nutrition blog

*Shirley Dolland, manager of the Betty Crocker Kitchens, writes about the process to make small changes in Betty Crocker recipes that make them better for you.

Editor’s note: Is there a blog or website we should be reading, and including on this weekly list?

What would you like us to write about on “A Taste of General Mills”? Is there someone we should interview, inside or outside of General Mills? Is there a topic you’d like us to cover?

Let us know at