Jan 26, 2012 • By

Being social and a good place to work

Many of the companies on Fortune’s 2012 “100 Best Companies to Work For” list have something in common that could be viewed as a mere coincidence, or at least a thought-provoking correlation.

That’s what Jay Baer concluded after he looked the list over last week. The social media consultant and co-author of “The NOW Revolution” was curious about the connection between companies on Fortune’s list and their ranking on the Dachis Social Business Index.

Baer did the legwork to crunch the numbers for a post on his “Convince and Convert” blog.

He admits, the fact that 11 of the top 100 companies in the Social Business Index – which includes General Mills – also are on Fortune’s 100 Best Companies to Work For in 2012 isn’t scientific.

But he was surprised, overall, that 40 of the 100 on Fortune’s list are ranked in the top 900 companies in the Social Business Index.

In this audio clip from our conversation, Baer says most people who work in social media do believe that the two lists go hand-in-hand.

Baer also told me that while there may not be enough commonality between the lists, and they have different methodologies, it’s still a significant connection from his point of view.

“Having everybody in your company rowing in the same direction makes it a lot easier to not only be nimble in a real-time world … I think it also drives freedom. The freedom to be less formal, the freedom to be more translucent with your customers – the things that we would typically identify with being social. I feel that is a natural byproduct of an organization where everybody is on the same playbook.”

Again, you can read Baer’s post on his blog.