Jan 09, 2012 • By

G-WIN seeks innovators in South America

Through our open innovation program, G-WIN (General Mills Worldwide Innovation Network), we actively seek external partners to help solve technical issues related to products, packaging, processes and ingredients.

We connect with and engage these partners not only through our unique online portal, but also in person by attending many conferences and events around the world.

In November, our Latin America Connected Innovation Team had the opportunity to spread the word about G-WIN in Brazil when we exhibited and presented at SLACA 9, a food science trade fair hosted by the Latin American Association of Food Science.

More than 2,000 people, including food scientists, researchers, students, professors, academics, and other large food manufacturers – such as Kraft and Nestle – attended the conference, which was held in Campinas, Brazil, at UNICAMP, one of South America’s largest and most well-known universities for food technology.

At SLACA, we had the opportunity to interact with attendees at our booth, and we also gave a presentation about open innovation in which we invited the South American food science community to connect with General Mills through our G-WIN program.

Throughout various presentations and conversations at SLACA, innovation in the food industry was a recurrent and high-priority topic. Food safety, exotic foods, and functional ingredients were some of the other most relevant and interesting topics discussed at the conference.

The organizers of SLACA worked with us to arrange meetings with selected researchers at UNICAMP, as well as other suppliers, in the days following the conference, which was an incredible opportunity for our team to make new contacts and explore interest areas and capabilities to help us build relationships and potential partnerships to solve future technical needs.

We look forward to maintaining those connections in South America and continuing to build awareness of G-WIN throughout the region.

If you’d like to know more about G-WIN, visit GeneralMills.com.

Editor’s note: This post was written by Dr. Manuel Quintana, Cristina Sinner and Isabel Escobar. Manuel is the Innovation and Technology Regional Manager for Nature Valley and Connected Innovation in the Latin America and South Africa regions. He holds a PhD in food science from the Facultad de Ciencias Exactas, Universidad Nacional de la Plata, in Argentina.

Cristina is a food engineer and the Latin America Global Procurement and Innovation Manager for General Mills, delivering alternative sources of ingredients, new products and technologies from the South American market.

Isabel is General Mills’ Regional Assistant for Latin America and South Africa regions.