Jan 18, 2012 • By

How career fairs find new hires

Polish and print your résumé, memorize your elevator speech and definitely dress to impress.

That’s some of the advice students like Lindsey Carlin received from her professors before a recent career fair General Mills attended that was hosted by the Carlson School of Management at the University of Minnesota.

Carlin, a junior, told us she was looking to talk with several companies offering internships that might turn into a full-time position.

I went to the career fair too, navigating my way through a crowd of nervous college students in business attire to see what it was all about. I also watched General Mills employees with a variety of job titles meet with prospective hires and listened in on how students presented themselves to make their best impression, sometimes in thirty seconds or less.

This video captures the atmosphere and the purpose of the many career fairs that our business divisions and recruiting team attend every year. It gives you a glimpse at how companies like General Mills interact with college students, sometimes as soon as their freshman year, as part of the recruiting process.