Jan 31, 2012 • By

Martha Stewart and the Pillsbury Bake-Off Contest

 

It makes sense that the biggest event in baking and cooking should also feature one of the biggest names in food and hospitality, right?

It made sense to Pillsbury, too.

Today, Pillsbury is announcing that Martha Stewart is hosting the 45th Pillsbury Bake-Off Contest in Orlando this March. In fact, Martha will reveal the $1 million grand prize winner on “The Martha Stewart Show” (which airs daily at 10 a.m. EST on Hallmark Channel).

Leading up to the contest finals in the weeks before the Bake-Off Contest, the Martha show will feature a series of segments about the 100 finalists vying for the grand prize.

On March 26, Stewart will then be in Orlando to watch the contestants in action. She’ll see them prepare their recipes from four categories—Breakfast & Brunches, Entertaining Appetizers, Dinner Made Easy and Sweet Treats. Their recipes will be judged by a panel of food experts.

Then, Stewart will reveal the million-dollar grand prize winner on March 27, live from Orlando in a specially designed Bake-Off Contest kitchen on her show.

In a press release this morning, Stewart said:

“The Pillsbury Bake-Off Contest is a beloved tradition, and I am very excited to host the finals. This is a classic American event that celebrates creativity, showcases innovation, and honors the art and science of cooking and baking. The contest is also a recipe for truly engaging television – I think of it as the World Series of cooks – and I’m looking forward to sharing it with our audience.”

Watch Stewart in this video on the Pillsbury Facebook page, announcing her involvement in the Bake-Off Contest.

This is our second event with Stewart in recent months. She visited General Mills in September.

By the way, I’ll be at the Pillsbury Bake-Off Contest, too, for “A Taste of General Mills.” So I’ll be posting news and features about the events and contest as it unfolds. I’m looking forward to meeting some of the contestants, and hopefully Martha too!

Visit Bakeoff.com to get the 100 finalists’ recipes to try at home, and the contest rules. You also can join the Pillsbury community at Facebook.com/Pillsbury. And, watch this video to learn more about the history of the Bake-Off Contest.

The 45th Pillsbury Bake-Off Contest is sponsored by General Mills, The J.M. Smucker Company, GE Appliances & Lighting, Fisher Nuts, The HERSHEY Company, Land O’Lakes, Inc., and McCormick & Company.