Jan 13, 2012 • By

News Bites – January 13, 2012

No shortage of news to choose from for this week’s “News Bites,” including about new products and trends. As we do each Friday, we bring you a recap of a few recent news articles and blog posts related to the food industry, General Mills and our blog categories. We also highlight content from other General Mills blogs and websites.

“CMO Predictions for 2012 – Part 3: General Mills, Gogo, L’Oréal, NASCAR, Visa Hail Content as King”– Forbes

*General Mills CMO Mark Addicks was among CMOs asked to predict how digital media and technology will impact brand marketing in 2012. Mark focused on how content can enhance the brand experience.

“Digging in to the whole ‘O’ of sustainability at General Mills” – GreenBiz

*Chrissy Coughlin shares some thoughts from our Chief Sustainability Officer, Jerry Lynch, from her recent podcast interview with Jerry.

“Trend alert: 10 new products to watch for in 2012” – USA Today

*Bruce Horovitz looks at 10 key trends and the new products within them for 2012.

Are marshmallows the new cupcakes? How gourmet twists on the childhood classic are taking New York’s artisan bakeries by storm” – The Daily Mail

*There are some great photos here of a trend I had no idea was underway. Daisy Dumas has an overview of recent reports on the popularity of unique marshmallows.

“Honeybee problem nearing a ‘critical point’” – Grist

*Claire Thompson reports on a recent conference that discussed the decline in the honeybee population and the impact on the agricultural economy. (We blogged about the honeybee, and a project we are involved in, here.)

Notable posts from various General Mills communities:

“Quick Canelés” – Tablespoon

*Tablespoon contributor Gabi Moskowitz of San Francisco (Broke Ass Gourmet) creates canelés – those tiny cakes from the Bordeaux region of France.

“Food Pyramid Versus MyPlate” – Valley Report (Green Giant)

*A closer look at the MyPlate icon from the U.S. Department of Agriculture.

“Building Better Bone Health in 2012: With or Without Lactose” – The Bell Institute of Health and Nutrition blog

*Bridget Cassady emphasizes the importance of keeping our commitment to bone health strong.

Editor’s note: Is there a blog or website we should be reading, and including on this weekly list?

What would you like us to write about on “A Taste of General Mills”? Is there someone we should interview, inside or outside of General Mills? Is there a topic you’d like us to cover?

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