Jan 06, 2012 • By

News Bites – January 6, 2012

We took a break from “News Bites” over the holidays, but we’re back today with our recap of a few recent news articles and blog posts related to the food industry, General Mills and our blog categories. We also highlight content from other General Mills blogs and websites.

“Global Mobile Coupon Redemption to be 8 Times Paper by 2016” – Progressive Grocer

*Joseph Tarnowski recaps a white paper on the global redemption rate of mobile coupons.

“*&%@#! and Other Ads Trends for 2012; Madison Avenue’s New-Year Predictions Include Racier Content, Mobile a Go-Go, Apps Galore, Facebook Fatigue and More” – Wall Street Journal

*Suzanna Vranica lays out some interesting trends for advertising and new product development in 2012.

“Hey, Fast Feeders: C-Stores Are Out to Eat Your Lunch” – AdAge

*Convenience stores now have many more on-the-go food options, as Maureen Morrison reports.

“Jamie Oliver helps boost frozen food sales by 250M” – Food Manufacture UK

*This report looks at why frozen foods, including vegetables, are a hit in the UK.

“US Food Giant General Mills Booms In France” – Le Figaro

*A report on the business performance and outlook for General Mills France.

“ClickZ Holiday Social Showdown: Betty Crocker Wins!” – ClickZ

*ClickZ held a contest to judge the best in holiday social media campaigns and Betty Crocker came out on top over Converse.

Interview with Jerry Lynch, chief sustainability officer, General Mills – Nature of Business

*Chrissy Coughlin talked with Jerry for her Nature of Business radio show.

Notable posts from various General Mills communities:

“Chocolate Raspberry Parfait” – Tablespoon

*Tablespoon contributor Sarah Caron, of Connecticut (SarahsCucinaBella.com), uses Yoplait Whips to make a tasty treat.


“3 mobile apps to help achieve healthy New Year’s resolutions” – Valley Report (Green Giant)

*It’s a new year, which means many people are heading into the health club or gym. Green Giant shares three apps related to diet and fitness, in this post.

“Finding the Joy in Feeding Teenage Boys“ – The Bell Institute of Health and Nutrition blog

*Amy Loew writes about the challenges in juggling “dietitian mom” with “working mom.”

Editor’s note: Is there a blog or website we should be reading, and including on this weekly list?

What would you like us to write about on “A Taste of General Mills”? Is there someone we should interview, inside or outside of General Mills? Is there a topic you’d like us to cover?

Let us know at contact.blog@genmills.com.

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