Mar 30, 2012 • By

News Bites – March 30, 2012

Every Friday we bring you “News Bites,” a collection of links from the week that covered General Mills, the food industry and our categories on “A Taste of General Mills.” We also highlight content from some other General Mills blogs and websites.

Notable posts about General Mills:

The New York Times has a closer look at our involvement in Outnumber Hunger, a just-launched campaign featuring several popular country music acts (like Rascal Flatts, above) to raise more than $2 million for Feeding America, a hunger-relief charity. Learn more in “Tied Together in Aisle 5: Country Acts and a Cause.” profiles Nature Valley Trail View in “Nature Valley Offering ‘Street View’ for Hiking U.S. Parks.” Mark Hachman talked with Leslie Sims, executive creative director at McCann Erickson. Sims told him future uses of the Trail View technology – which is similar to Google’s Street View, except for several trails in three national parks – may include a glacier or volcano.

The Sacramento Bee reposted an article from Lisa Abraham of the Akron Beacon Journal, titled “Author was bowled over by cereal’s colorful past.” She interviewed Marty Gitlin, co-author of “The Great American Cereal Book.” Last month, we posted a podcast interview with Gitlin and co-author Topher Ellis.

In addition to my reports from the 45th Pillsbury Bake-Off Contest this week on “A Taste of General Mills,” Andi Bidwell of Betty Crocker also was there. In “And the Winner is: Pumpkin Ravioli with Salted Caramel Whipped Cream,” on her blog, “Andi Cooks,” she shares a behind-the-scenes look at the Bake-Off preparation and contest.

You also can get the perspective of a Bake-Off judge from Carolyn Jung in “Judging the 45th Pillsbury Bake-Off,” a fantastic recap on her “Food Gal” blog.

For you foodies and cooks, Green Giant’s “Valley Report” blog recently posted “How to store fruits & vegetables to prevent spoiling.”

And, the Bell Institute of Health and Nutrition blog has a post titled “Using Your Resources: Benefits of the Bell Institute Community.” Michelle Tucker highlights a few of the resources the Institute provides to nutrition professionals.

Notable posts about the food industry:

“Knights, Pirates, Trees Flock to Facebook” from The Wall Street Journal looks at how mascots are making a comeback from some brands in social media.

The New York Times examines some trends in packaging in an article titled “Companies Pick Up Used Packaging, and Recycling’s Cost.” Stephanie Strom reports that more U.S. food and beverage companies are taking on the cost of recycling their used products.

And, in the “Executive Inbox” blog from Crain’s New York, Anne Fisher examines innovation and creativity. In a post titled “A breeding ground for creativity,” she writes about the differences in how people approach being creative.

Editor’s note: Is there a blog or website we should be reading, and including on this weekly list?

What would you like us to write about on “A Taste of General Mills”? Is there someone we should interview, inside or outside of General Mills? Is there a topic you’d like us to cover?

Let us know at

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