Apr 25, 2012 • By

Catch Chelsea if you can

Chelsea Chung is always on the move.

In the winter, she can be found on a snowboard. Now, she’s planning to purchase a longboard and learn how to paddleboard. And, she’s training for the Tough Mudder – a 10-to 12-mile hardcore obstacle course designed for the British Special Forces.

Chelsea is on the move in General Mills too.

After graduating with a BS in marketing in 2009 from the Carlson School of Management at the University of Minnesota, she moved to Florida to work with the PGA Tour.

She found it hard to resist the call of home, though, and joined General Mills in 2010 as a promotions planner for Betty Crocker fruit snacks and salty snacks.

In August 2011, she began working with our Nature Valley brand as an integrated marketing communications planner. “Given my previous experience with the PGA Tour, my personal passion for snowboarding and love for the outdoors, the brand is the perfect fit,” Chelsea says. “I’m truly a Nature Valley brand champion and live the brand every day.”

But it’s not just the brand that drives Chelsea.

She enjoys the people she works with at General Mills calling out their positive attitudes, smarts and concern for each other. “It’s a place where everybody wants each other to succeed and have fun along the way,” she says. “And the result is great work and exciting campaigns. It makes it easy to come to work every day with a smile on my face.”

What else makes Chelsea happy? The natural world.

During a family road trip to Yellowstone National Park when she was 8 years old, Chelsea remembers the beautiful colors of the mineral pools, the power of “Old Faithful” and the local bison population.

“While I’ve had an appreciation for the parks since I was young, my passion for experiencing them and helping to preserve them has definitely grown since being part of the Nature Valley team,” she says. “My goal for the summer is to get a group of friends to road trip with me and camp in a national park.”

Chelsea is an integral part of the Preserve the Parks program for Nature Valley. To date, the brand has donated more than $800,000 to the National Parks Conservation Association (NPCA) to fund restoration projects in support of various national parks.

In 2012, they have projects supporting Acadia, Everglades, Grand Canyon, Grand Teton, Joshua Tree and Yellowstone National Parks. “Nature Valley provides a flat donation to the NPCA each year, but we also ask consumers to join the cause and unlock additional donations by entering their Nature Valley UPCs at PreserveTheParks.com,” Chelsea says.

In her current role, Chelsea helps manage the relationship with the NPCA and coordinates consumer-facing activities that generate awareness of the program and inspire people to help preserve America’s parks for generations to come.

She also worked on the launch of Nature Valley’s latest digital initiative, Nature Valley Trail View – a virtual platform to explore 360-degrees of trails in three iconic national parks.

Check it out at NatureValleyTrailView.com, and then get out there and explore.

You may just meet up with Chelsea out on the trails.