Jun 15, 2012 • By

National Box Tops University

This year’s National Box Tops University is the biggest in history!

There are about 650 Box Tops for Education coordinators joining us today at the Minneapolis Convention Center, almost doubling the attendance from previous years.

To accommodate that growth, this year’s event spans two days. It started with a welcome reception last night, and the general session is today.

The opening reception, “A Taste of Box Tops,” featured dinner, drinks, a band, and exclusive access to new products from General Mills.

(Taste-testing, inside the Betty Crocker Kitchens)

This year’s National Box Tops University (NBTU) is my first as a new team member for the program. My mission was to meet and talk with as many coordinators as I possibly could. After all, they are my boss(es) – I’m responsible for making sure the coordinators have the tools and resources they need to be successful.

What exactly is a Box Tops for Education coordinator’s job – you might ask?

Well, they collect and sort the Box Tops  to be sent in for counting so that we can actually send the schools an earnings check (the average school earns more than $900 per year, so that means an average of 9,000 Box Tops to sort per school!).

They run contests to increase the earnings in their schools, work to get parents clipping more Box Tops, and much more! It’s a pretty big job if you really think about it! Last night, I met a lot of different coordinators …

Some with custom t-shirts:

Some who drove all the way from Texas:

Some with home-made costumes:

Some who have joined us for every single NBTU since its inception:

One of the stories really inspired me to understand the difference that Box Tops earnings can make for a school. I talked with Marie, a coordinator from Uvalde, Texas. She won a trip to NBTU when she attended a Regional Box Tops University close to her hometown.

The school Marie supports, Sacred Heart Catholic School, is turning 100 years old this year! She attended the elementary school as a child, and now has children enrolled there. A few years back, the school fell on hard times – a situation many schools are dealing with at this time – that’s when Marie rolled up her sleeves and really jump-started the Box Tops program at the school, getting parents and students involved in collecting Box Tops.

We were able to catch Marie between the main course and dessert last night – so she could tell you more about her school’s story.

To our coordinators, thank you, from the bottom of our hearts, for the passion and enthusiasm you bring to Box Tops. You are the soul of the program, and are making a difference in the lives of thousands of kids.

It has been such a terrific opportunity to celebrate a record year (more than $74 million raised for schools in 2012) with you here at National Box Tops University.

Here’s to another great year ahead!