Boo Berry Count Chocula Franken Berry
Oct 05, 2012 • By

The history of Monster Cereals

Autumn is an exciting season filled with pumpkins, falling leaves, apple-pickingand one of my personal favorites, Monster Cereals.  

Monster Cereals

The nostalgia brought on by the autumn season sparked my curiosity and inspired me to do some digging into the history of our spooky-good Monster Cereals.

My search brought me all the way back to March of 1971, when Monster Cereals officially debuted with Count Chocula and Franken Berry. These two cereals were the only chocolate- and strawberry-flavored cereals on the market. Pre-sweetened blends of oats and corn, they provided eight essential vitamins plus iron.

Monster Cereals were created following the success of Lucky Charms, which also featured marshmallow bits.


And a fun fact I found, artist George Karn, who drew the original Trix Rabbit in 1959, also sketched the first images of Count Chocula.


Boo Berry, the first blueberry-flavored cereal, joined the group a year later in 1972.

The three Monster Cereals have been in production ever since.


Early TV commercials, like this one, helped the Monster Cereals gain traction in the marketplace. And, who could forget the commercial with the “Boo Hooter” prize?

70s *Count Chocula* Cereal Commercial

1970s *Count Chocula*, *Franken Berry* & *Boo Berry* Monster Breakfast Cereal Commercial.

Despite being monsters themselves, Franken Berry, Count Chocula and Boo Berry were scared by just about everything. Early commercials showed the Monsters being scared by children, black cats, birds, ghosts…and even each other!

Throughout the years, Monster Cereals have delighted fans with cereal box promotions, such as glow-in-the-dark stickers, coloring poster kits, masks, Monster mini mugs, and more.


In 1979, Monster Cereals surprised fans with monster-themed records. One of the records was titled “Monster Adventures in Outer Space.”

You can hear part of it in this clip.

Other Monster Cereal line extensions launched over the years. Fruit Brute, a multi-flavored fruit cereal was introduced in 1974 and discontinued in 1982. Fruity Yummy Mummy was available from 1988 to 1990. Both cereals came back for a limited time in 2013.















Count Chocula, Franken Berry and Boo Berry were available year round for about 35 years. Today, the cereals make an appearance just in time for Halloween.











Editor’s note: This post was originally published in October 2012 and updated in October 2019.

Have an idea for a story you’d like to see on “A Taste of General Mills”? Email us at

Subscribe to “A Taste of General Mills” by email – here – and we’ll notify you about our latest posts.