Feb 26, 2013 • By

Box Tops reaches $525 million in earnings

Nearly 90,000 schools. 240 participating brands. And, now, more than $525 million earned since the program started in 1996. These are just a few of the facts that demonstrate the impact of Box Tops for Education.

What started out as an experiment on cereal boxes in California, Box Tops for Education is now leading the way to help schools earn needed cash for the things they need through the 10-cent Box Tops on some of the most familiar brands in the country, as well as through online eBoxTops and Box Tops Marketplace purchases.

The heart of Box Tops

Box Tops wouldn’t be Box Tops if it wasn’t for the amazing volunteers who motivate and lead their schools to earn cash through Box Tops collection. Box Tops coordinators are the heart of the program. As people collect their Box Tops, they send them to their kids’ school. Coordinators gather the Box Tops and send them to us. We send the schools a check – 10 cents for every Box Tops collected.

And every little Box Top adds up – to the tune of nearly $50 million this year alone!

But coordinators do much more than collect. They drive awareness of the program through Facebook pages, PTA meetings and parent open houses. They are an incredibly passionate and creative group of people.

They believe that their kids – or their grandkids or their neighbors’ kids – deserve every opportunity to learn. They’ve seen the power of Box Tops first hand – how it has provided funding for playground equipment, computers and for field trips.

Box Tops art

To mark the $525 million in earnings milestone, we are asking our Facebook fans to share their stories for how they used their earnings from Box Tops for Education. Then, each day, we select a few of our favorite stories and have a special team of Box Tops artists craft custom Box Tops art to celebrate how the coordinator helped her or his school.

One stand-out example is Doug Zimmer, self-proclaimed “Mr. Box Tops.” Zimmer is a third grade teacher at Edward B. Cole Senior Academy in Santa Ana, Calif., where he turned on the charm and a few classic dance moves to create this fun video encouraging more clipping. View video.

And co-coordinators like Amy Cole and Kati DeMuth in Algonquin, Ill. – both working moms who take time out of their busy schedules to manage an Olympic-themed fundraising strategy, complete with gold medals and clipping competitions to become one of the top earners in the state.

We’re celebrating MaryJo Thompson, a retired police officer in Kansas City who’s using her detective skills to crack the Box Tops code at her school by conducting a scavenger hunt for Box Tops with students and families.

And coordinators like Robin Reimer of Anaheim, Calif., the Box Tops pixie. Robin created a competition that allows students extra recess time for those that bring in the most Box Tops. When the winners are announced, Robin grabs her magic wand and a specially designed trophy to award the top earners, adding excitement and fun for the entire school.

VIP recognition

As Box Top’s earnings grow, influential people from around the country are taking notice.

Governors, members of Congress, mayors and education leaders see the value of the program and are encouraging their constituents to get involved.

For example, last fall New Mexico Gov. Susana Martinez had the chance to see the program in action when she visited schools in the state and urged more participation. In addition, during a Box Tops town hall event in Atlanta, Mayor Kasim Reed endorsed the program and proclaimed it Box Tops for Education Day in the city.

Clipping along

The popularity of Box Tops is largely because it’s so easy to participate, and that the money raised can be used by schools for whatever they decide is needed most.

This cash is making an impact: textbooks, field trips, playground equipment, classroom technology, musical instruments, teacher scholarships, basic teaching supplies and so much more!

While reaching $525 in earnings is a milestone, there is still much more than can be done to help U.S. schools. Given the budget challenges schools face, every 10 cents adds up to help schools get what they need to help kids get the best educational experience possible.

Box Tops for Education has reached amazing heights in the last 16 years. We thank the coordinators, parents, brand partners, teachers and administrators who participate to support schools from coast-to-coast.