Feb 13, 2013 • By

The new love: Fiber One Protein Bars

Forget red roses, gold bracelets or romantic dinners. It seems Valentine’s Day can also be the time to split. All kinds of online articles suggest Feb. 14 marks the beginning of prime breakup season.

Now, advertisements for new Fiber One Protein Bars – chocolaty, chewy bars with the added benefits of fiber and protein – encourage consumers to break up with their candy bars.

“While we were developing the marketing campaign for the new Fiber One Protein Bars, we kept talking about how the bars would be a great way to satisfy the 3 p.m. craving, and could help keep people on track with their weight management objectives,” explains Katherine Zonino, associate marketing manager for Fiber One.

“This led us to start talking about the fact that with Fiber One Protein Bars, consumers no longer need candy bars and can break up with their candy bars for good. We thought the break-up-with-your-candy-bar message could be very motivating – particularly on Valentine’s Day.”

Fiber One already offered all sorts of tasty bars. Still, there was a need for a bar with more protein.

“Consumer testing shows that consumers are looking for different ways to get more protein into their diet. In addition, the launch of Nature Valley Protein was very successful, so we knew that consumers of granola bars were excited to obtain more protein from their snack bars,” Katherine adds.

Fiber One Protein Bars come in two flavors, Caramel Nut and Coconut Almond. They contain 20 percent of the daily value of fiber with at least 6 grams of protein and are 140 calories or less.

Here is what some of Fiber One’s Facebook friends are saying:

“These are so YUMMY!”

“These are so good. Taste like a candy bar.”

“I love these bars. So awesome.”

Hmmm, sounds like the beginning of a beautiful friendship.

Visit FiberOne.com for more information about Fiber One Protein Bars and other Fiber One products.