Mar 18, 2013 • By

Phoning home in pictures

Enter our world headquarters in Minneapolis and you’ll feel like you’re in an art gallery instead of a workplace. The Photo Studios at General Mills have turned the space into an exhibit of “Phoneography” – artistic photos taken with cell phones.

The exhibit, opening today, includes 43 images that creatively capture a General Mills product, recipe or location. One shows flower-like designs made from Green Giant peas, carrots and celery (above).

Another features a Betty Crocker cookbook cover in a kaleidoscope of colors.

Yet another conveys the wonders of winter outside our buildings.

One more photo is of one of our early flour mills on the banks of the Mississippi River, long since decommissioned.

And my personal favorite, the “Snoughboy.”

The exhibit features work from photographers, food stylists, and freelance talent from the Photo Studios at General Mills and will be on display for the next six weeks. We thought these were just too good to keep inside our Main Office, so we posted them on SlideShare.

Val Bourassa, a senior photographer and one of the organizers of the exhibit, says they chose phoneography because it’s on trend and innovative.

“Phoneography is a spontaneous way to communicate visually and a great way to share personal expressions,” she says.

Awards are given for Best in Show and Runner Up. There is also a People’s Choice Award that is determined based on employees’ votes on opening day.

The Photo Studios at General Mills are among the largest in-house, full-service digital food photography and food styling studios in the country. Twelve employees and more than 100 freelance photographers, assistants and food stylists work from the studios to produce images for all General Mills packaging, cookbooks, magazines, Web photos and sales materials.

The creative crew in the studios organizes special exhibits like this every year.

“We do this to showcase the artistic talent of our team, and to let people know about the world-class work produced right here in our studios,” says Val.