An Earth Day party for Muir Glen
The name Muir Glen should sound familiar to Earth Day enthusiasts. In 1990 the organic food pioneers who began the brand chose the name to honor the legendary naturalist, John Muir, who established the Sierra Club and Yosemite National Park more than a hundred years ago. In 2013, the connection between the brand and the man is stronger than ever.
On Saturday, Muir Glen Organic was honored to receive the prestigious John Muir Conservation Award. The honor was bestowed by the John Muir Association and the National Park Service during their annual Earth Day celebration in Martinez, Calif.
The award was established in 1978 by the John Muir Association, an arm of the National Park Service directed by John Muir’s descendants. Each year they recognize one business, among other honorees, for outstanding leadership in environmental conservation.
[Ross Hanna, the last living grandchild of John Muir (in front), attended the event. From left to right are Tom Rabaey, an agricultural researcher with General Mills; Tom Leatherman, superintendent of the John Muir Historical Site, and Brian Hall.]
As a Muir Glen brand manager, it has been inspiring to see these two ‘Muir’ organizations connect in a shared purpose to cultivate and preserve nature.
In 2012, we broke ground on two sustainability initiatives aimed at improving tomato farming practices through nature.
The first was the creation of a large-scale composting operation that is turning tomato processing waste, and other local agricultural waste, into nutrient-rich soil for our independent organic farmers. This is an agricultural recycling process that has only been implemented in as large a scale among grape growers in the premium wine industry.
Second, we sponsored a conservation project to promote wildflower habitats for natural pollinators, like bumblebees, that play a crucial role in the natural tomato crop cycle. Muir Glen established a grant with the Xerces Society, the preeminent conservation organization for the preservation of butterflies and bumblebees.
This spring the partnership will bloom as thousands of wildflowers come to life on the Muir Glen ranch where researchers will learn and promote sustainable pollinator practices for growers in California’s Central Valley.
Muir Glen has always been a pioneer in sustainable farming practices. We are honored to receive recognition for these efforts from such a venerable partner as the organization behind John Muir, whose birthday we also celebrated this weekend.
To learn more about our commitment to the environment and sustainability, watch our Muir Glen Manifesto video.