Apr 17, 2013 • By

Collecting food with a country star

General Mills employees helped fight hunger and met a country music star at the same time at a Walmart event last week in Atlanta.

Thomas Rhett teamed up with a few of our Covington, Ga., employees to help fill the food gap in the spring when U.S. food banks are traditionally low on supplies. Rhett, from Valdosta, Ga., is part of Big Machine Label Group – one of our Outnumber Hunger campaign partners.

“Our president of Big Machine asked me if I wanted to be part of this, and after giving me the statistics on what is actually going on in America with the hunger issue, it was an automatic yes,” said Thomas.

General Mills — a long-time partner with Feeding America and its network of food banks — is working with Walmart on its Fighting Hunger Together initiative, which runs through April 30.

(General Mills employees, with Thomas Rhett (in black shirt)

Rhett had some fun with our Covington employees at the “Stuff the Truck” event in Atlanta on April 11, as well as with Walmart customers, community leaders and Feeding America representatives. View a YouTube video about the event.

General Mills donated $10,000, and pallets of cereal and other food, at the event.

(Bill Bolling, executive director, Atlanta Community Food Bank; Thomas Rhett; Quincy Springs, store manager, Walmart; Ivory Lee Young, Jr., Atlanta City Council member; Kristin Secora, Outnumber Hunger/General Mills)

Walmart shoppers also helped fill the truck with an additional 100 pounds of food, which was delivered to the Atlanta Community Food Bank (ACFB).

Bill Bolling, executive director of the ACFB, says the agency distributed more than 37 million pounds of food and grocery products last fiscal year in the Atlanta area — an 11 percent increase over the prior year.

According to the U.S. Department of Agriculture, one in six Americans struggles with hunger, making the issue a growing reality in every community.

“As a leading food company, backing the hunger issue just makes sense,” said Kristin Secora, who works on Outnumber Hunger for General Mills. “That’s why we’ve worked with Feeding America’s network of food banks for more than 30 years.” (Kristin recently blogged about the Outnumber Hunger Live! country music concert that was held in Las Vegas on April 5).

You can help both Outnumber Hunger and Fighting Hunger Together.

Look for special packages of General Mills products at Walmart to participate.

Each code entered at OutnumberHunger.com/Walmart helps Feeding America secure seven meals on behalf of food banks in your community.

*For every red code you enter by March 1, 2014, General Mills will donate $.91 to Feeding America – enough to secure seven meals on behalf of local food banks. Maximum total donation to Feeding America from General Mills in conjunction with Walmart promotions is up to $250,000 based on online code entry and other consumer actions through General Mills promotions with Walmart. Look for ways to trigger donations at OutnumberHunger.com/Walmart.