Apr 25, 2013 • By

DNA of a Connected Innovator

It is my belief that successful innovation can only be achieved through collaboration, not only among our own teams but also with the external partner companies we connect with through our open innovation platform, the General Mills Worldwide Innovation Network (G-WIN).

Collaboration brings together a variety of different personalities, each with its own unique experience and expertise, and each equally important to the innovation process. However, when you look at open innovation in particular, one personality type becomes critically important – that of a connector, or a connected innovator.

I’m continuously inspired by the many great connected innovators on our team at General Mills. By taking a connected approach to innovation, our talented scientists and food technologists have led and contributed to countless successful open innovation projects, from Yoplait Smoothies to Fiber One 90-Calorie Brownies to Nature Valley Protein, Yoplait Greek 100, and many more.

From what I’ve witnessed since launching G-WIN six years ago, there are certain standout traits shared by some of our best and most successful connected innovators.

In the cover story of the current issue of PDMA Visions magazine, I outline eight characteristics that I believe make up the “DNA of a Connected Innovator.” You can read the article online here.

What do you think is the most important trait for innovation success?