Apr 02, 2013 • By

‘Great corn rescue’ honored

Second Harvest Heartland, a member of Feeding America and one of the nation’s largest food banks, today announced the recipients of its fourth annual Hunger Hero awards. The Hunger Hero award was created to “honor and recognize organizational partners who make a compassionate and transformational impact on those who are hungry in the heartland.”

General Mills is excited to be included as one of Second Harvest’s Hunger Heroes this year for its role in last summer’s “great corn rescue,” which rescued 600,000 pounds of sweet corn that was then used in more than 450,000 meals that were served to people across 10 states.

General Mills was the catalyst for this first-of-its-kind agricultural surplus initiative in Minnesota. Our expertise and deep connections in supply chain were instrumental in bringing together the key partners that would play a critical role in the surplus crop recovery.

General Mills was honored in the category of “Innovation” along with Cargill, Hunger-Free Minnesota, SUPERVALU, and Seneca Foods Corporation for this unique partnership with Second Harvest Heartland. 

Read more about the great corn rescue, and learn more about Second Harvest Heartland in its 2012 annual report.