Totino’s: Bringing back a classic pizza
Some people learn to live without their favorite product once it’s gone. Others, like David Hlavac (front row with his office colleagues), never stop fighting to get it back.
David, who works as an account director for the Minnesota public relations firm Bellmont Partners, really loved Totino’s Mexican Style Party Pizza. During college and for several years afterward, the Mexican Style Party Pizza was his favorite. But it was discontinued in 2007.
Ever since, he has led the charge to bring it back. He started the Bring Back Totino’s Mexican Style Party Pizza Facebook page that has more than 1,000 “likes.” But he didn’t stop there.
David called our Consumer Services hotline to plead for the return of the pizza, and one of his like-minded Mexican Style Party Pizza fans even petitioned Change.org to bring it back.
The Totino’s team was inspired by David’s passion and decided to do exactly as he and his followers requested. For a limited time (March through May), we’ve brought back Mexican Style Party Pizza, which you can now find at select U.S. retail locations.
After carefully orchestrating a top secret re-launch plan, we surprised David at work with a mariachi band, a year’s supply of his favorite pizza, and $500 in bonus Box Tops for Education box tops for his children’s elementary school.
In addition, we partnered with a Twin Cities-based radio station, KDWB, and one of its hosts, Steve O, to announce a contest to allow other fans to enter for a chance to win a free year of Mexican Style Party Pizza.
Totino’s began as single pizza parlor in St. Paul, Minn., back in 1951. We know how important it is to listen to our customers, so we’re thrilled to be bringing Mexican Style Party Pizza back.