May 21, 2013 • By

BetterInvesting: General Mills a ‘top 100’ company

General Mills was recently named a top 100 company by BetterInvesting, a national organization that provides education resources as well as stock and mutual fund analysis tools for investment clubs and individual investors across the U.S.

General Mills ranked No. 83 in BetterInvesting’s (BI) list of the “top 100 companies held by our members.” In calendar year 2012, 151 investment clubs owned more than 55,000 shares of General Mills stock. (About 5,000 investment clubs belong to BI.)

It marked the second straight year that General Mills has been listed among BI’s top 100 companies. In 2011, we ranked No. 92.

BI investors tend to be savvy, active stock buyers as well as long-term shareholders. And what better stock to have in your portfolio than General Mills – our stock is up more than 20 percent since the beginning of the year.

You don’t have to take our word for it. In recent weeks, there have been a series of headlines in the financial press about General Mills stock, including:

General Mills has been partnering with BI since 2008 to get our investment message out to individual investors. We participate in regional BI conferences, provide support for its national conference and advertise in its publications and online.

Through these channels, we’re able to publicize our history of strong financial performance and our superior dividend track record to BI members. Over time, our reputation has grown with this group.

In 2009, for example – one year after we began working with BI – we ranked No. 195 out of BI’s top 200 companies. Since then, we’ve steadily moved up the ranks and into the top 100.

We’re one of three food and beverage companies in the top 100. But we’re at a bit of a disadvantage when it comes to name recognition. Everyone knows the Pepsi and Coke brands (two companies also on the top 100 list), but investors don’t always recognize “General Mills.”

That is, until we tell them we own global brands like Cheerios, Yoplait, Pillsbury, Nature Valley, Old El Paso, Betty Crocker and more. That makes it a lot easier for people to follow the investing adage of “buy what you know.”

Add in the fact that we have a history of providing double-digit returns to shareholders, outpacing the broader market over the past 30 years, and have paid a dividend without interruption or reduction for 114 years, and the investment case practically makes itself.

You can learn more about investing in General Mills by visting our Investors page.