May 13, 2013 • By

Betty’s Big Bake Day

A few weeks ago, Betty Crocker did something she hasn’t done in a long time – she invited fans back into the Betty Crocker Kitchens.

The Betty Crocker innovation team is gearing up to launch several new products this summer, including cookie mixes, cupcake mixes and frostings.

So we thought it was a great time to invite some of our most passionate fans into the Betty Crocker Kitchens to be the first to bake some of these new products – and to get a behind-the-scenes tour.

In all, we brought in 40 fans who received a short history lesson on the Betty Crocker brand and an opportunity to bake our new cookies and cupcakes.

Included in the group were an aunt with her nephew, a mother and son, and several moms and daughters.

It marked the first time we’ve invited such a large group of consumers into our Kitchens since 1986 when we stopped giving public tours. Several of our guests shared their memories of visiting us more than 25 years ago.

After Betty’s Big Bake Day, the emails and feedback came pouring in.

“I want to again say thank you for a fun morning baking and touring General Mills,” wrote one visitor. “It was a truly great morning and I have been telling all my friends about it.  They all – including my 25-year-old daughter – are very envious!”

We hope to invite more people into our Kitchens in the future.

Betty Crocker has helped generations of families – our motto is to “Help Make Home.” So it only seems natural to bring our most loyal fans into the heart of our home – our Kitchen.