May 30, 2013 • By

Kissing 1.5 trillion calories goodbye

In 2010, General Mills, along with 15 leading food and beverage corporate partners who make up the Healthy Weight Commitment Foundation (HWCF), made a pledge to The First Lady’s Partnership for a Healthier America to reduce calories by 1.5 trillion in the U.S. marketplace by 2015.

Today, the HWCF announced that the goal not only has been achieved, but also has been exceeded two years ahead of schedule.

Bipartisan Policy Center Senior Fellow Dan Glickman said during today’s announcement, “Today we are seeing an example of what can happen when the public and private sectors join forces – you get results. The leading food and beverage companies in the country came together to form this first-of-its kind foundation because they knew they could make a difference, and they have.”

As a founding member of the HWCF, General Mills is extremely proud of our role in helping exceed the 1.5 trillion calorie-reduction pledge. We’ve been helping people better manage their caloric intake with lower-calorie food options, by reformulating products to reduce calories, and by offering more convenient portion-control and portion-ability through packaging.

The progress report, presented this morning in Washington, D.C., showcased that the HWCF calorie reduction in the marketplace since our baseline year of 2007 was achieved primarily by giving new choices and continued great taste for the consumer – both of which General Mills has a long-standing history of.

General Mills currently offers more than 500 U.S. retail products that have 100 calories or less per serving – and more than 800 General Mills products have 150 calories or less per serving. In addition, 40 Big G cereals have 130 calories or fewer per serving. From Green Giant vegetables to Fiber One bars to Yoplait Light yogurt, General Mills offers a variety of lower-calorie options for meals or snacks throughout the day.

Some examples of recent lower calorie food innovations by General Mills include:

  • Fiber One 80 Calories Chocolate Cereal, launched this winter, and has 35 percent of the Daily Value of fiber in each serving, again at just 80 calories.
  • Fiber One 90 Calorie Brownies and Bars – Delicious and nutritious, ready-to-eat Fiber One 90 Calorie Bars and Brownies offer 20 percent Daily Value of fiber and 5 grams of fiber per serving. Fiber One 90 Calorie Bars are available in Chocolate, Peanut Butter and Chocolate Caramel & Pretzel varieties and Fiber One 90 Calorie Brownies are available in Chocolate Fudge, Chocolate Peanut Butter, and Chocolate Chip Cookie flavors, at just 90 calories.
  • Progresso Light Soups – Progresso created the “light” soup segment in the ready-to-serve soup category, with one of the biggest new product introductions in company history.  Progresso Lite was the first product in the grocery store to carry an endorsement from Weight Watchers, and, today, Progresso Light is available in 16 varieties.
  • Yoplait Greek 100, delivers all of the benefits of Greek yogurt – thick and creamy texture and two times the protein of regular yogurt – at just 100 calories. The product’s package carries an endorsement from Weight Watchers with a PointsPlus value of two points per serving. Yoplait Greek 100 is available in Mixed Berry, Black Cherry, Vanilla, Peach, Key Lime, Strawberry, Lemon and Tropical Fruit flavors.
  • Yoplait Light now with 90 calories.  Last summer we announced that Yoplait Light now has just 90 calories per cup.  Yoplait Light is also endorsed by Weight Watchers, and while long known for its wide variety of great tasting flavors, from Blackberry to Boston Cream Pie, now gives consumers over 20 delicious choices at just 2 PointsPlus per serving – in addition to 20 percent of Daily Value of calcium and vitamin D, and a good source of protein.

Read the news release in its entirety.