May 17, 2013 • By

Remembering Bob Kinney

Today, E. Robert Kinney, former chief executive of General Mills, will be remembered by his family and friends at a service in Minneapolis.

He died last week at the age of 96.

Bob was with General Mills from 1968 to 1981, serving as CEO the last four years of his career.

He’s best known, as several articles this week have pointed out, for helping to popularize fish sticks while he was with Gorton’s. General Mills acquired Gorton’s in 1968, and Bob then made his transition into the company.

His time as CEO included our acquisition of the licensing rights to Yoplait yogurt.

“Bob Kinney was a transformational leader for General Mills who had a tremendous impact on our company,” Ken Powell, chairman and CEO, told the Associated Press. “Not only was he successful in business, but also, more importantly, he was both respected and loved by colleagues and peers.”

Bob is survived by his wife, Margaret of Wayzata, Minn., and daughters Jeanie Small of Danville, Calif., and Isabella Keating of Long Lake, Minn.

You can read more about Kinney, and his interesting business career, in these articles:

Minneapolis Star Tribune – “Obituary: E. Robert Kinney, former General Mills CEO”

The Bangor Daily News – “Maine native who created fish sticks, went on to run General Mills, E. Robert Kinney, dead at 96”

NBC News – “The man who gave America fish sticks is dead at 96”