Jun 13, 2013 • By

2013 Food & Health Survey

A new survey says three out of four Americans prefer positive messaging about how to have a healthful diet and would rather hear about what they should eat, rather than what they should not.

This was one of many key observations from the International Food Information Council (IFIC) Foundation 2013 Food & Health Survey, which examined consumer attitudes toward nutrition, health and food safety.

I tuned into a recent IFIC webcast on this annual national quantitative study to understand more about how Americans view their own diets, their efforts to improve them, how they balance diet and exercise, and their beliefs and behaviors when it comes to food safety.

Here’s some key highlight on what Americans are doing regarding their eating and health habits:

-Eating more fruits and vegetables tops the list of ways Americans are trying to improve their diet.

-Other efforts to improve diet including cutting calories by drinking water, low- and no-calorie beverages, and consuming smaller portions.

-About six in 10 Americans are actively trying to consume more whole grains, fiber and protein.

-Over half report they are trying to lose weight and the rest say they are making an effort to maintain their weight.

Check out these links for more information on the 2013 Food & Health Survey:

International Food Information Council Foundation Press Release

2013 Food and Health Survey

Food and Heath Survey Podcast