Betty Crocker dishes up bite-size eBooks
Have you ever gone online to search for something only to become so distracted you forgot what you were looking for in the first place? You know, where one innocent click led to another, and before you knew it, a half hour had passed?
Yep, thought so.
Instead of getting lost in an internet search, food lovers can turn to Betty Crocker’s “20 Best” eBook series featuring 20 original eBooks, each with 20 recipes, covering a range of topics.
Betty Crocker scoured just about every corner of the earth, including Pinterest, for some of the best recipes out there and organized them into a handy series.
Each eBook, just $0.99, is a specialty title, such as 20 Best Pizza Recipes, 20 Best Summer Drink Recipes and 20 Best Baby Shower Recipes.
Grace Wells, cookbook editor for Betty Crocker, and a team of people spent four to six months putting the collection together.
“We wanted to offer something that was doable and that was kind of a nice size for people to buy in a specialty title. Because they are available in the smaller format, it’s like you have a really cool chapter of a larger book. And they’re reasonably priced. Ninety-nine cents is a great deal. For the price that you pay, you’re getting a lot of quality content.”
The series includes 400 all-time favorite recipes, all of which have been tested and perfected in the famous Betty Crocker Test Kitchens.
“The recipes are from a variety of sources. We did develop a few new ones. Most of the recipes, however, are from other sources that we know people like. And we tried to pull some things in that might not have been seen before, so that was kind of fun.”
And as always, Betty Crocker changes with the times.
“We follow things very carefully so that what we produce, from the cookbook area and the rest of the kitchens, is on trend… I think 20 Best Doughnut Recipes is really fun and timely because doughnuts are so popular now,” says Grace. “There’s a baked blueberry doughnut in there that’s really, really nice.”
Some of Grace’s favorite recipes in 20 Best Brownies are for S’more Brownies, Peanut Butter Blast Brownies and Dulce-Frosted Chipotle Brownies.
“The Dulce-Frosted Chipotle Brownies are really on trend right now for the kinds of flavors people are looking for. They’re a little different.”
Gluten-free, another food trend, is the focus of two of the eBooks – 20 Best Gluten-Free Dessert Recipes and 20 Best Gluten-Free Breads.
Every recipe includes a full-color photo. Grace says one advantage of the eBook format is the pictures.
“I am so impressed with how the photographs look on the devices. When you see them on an iPad, Kindle or Nook, they just seem brighter, more vibrant. Plus, I think the recipes are easy to read on the devices.”
Several Betty Crocker cookbooks are offered both in print and electronically, but the 20 Best series is the first to be offered in eBook only.