Cheerios 1945
Aug 05, 2013 • By

5 things you didn’t know about Cheerios

For more than 70 years – since 1941 in fact – Cheerios have been on breakfast tables around the world.

The Cheerios brand is the focus of our latest “5 Things” series on this blog, as we challenge your thinking on our signature cereal with five things you may not be aware of about our famous yellow box.

1. The original name for Cheerios was “Cheerioats.” It was changed in 1945.


2. There are currently 13 flavors of Cheerios sold in America. Honey Nut Cheerios Medley Crunch is the newest, launched earlier this year.

3. Every week, General Mills produces and ships almost a half million actual cases (12-14 boxes per case, varying by flavor) across the U.S.

4. Cheerios are manufactured in five states, including in Buffalo, N.Y. (here, in this photo from @cgawlak on Instagram, where people tell us every week that their city “smells like Cheerios”).

Cheerios Buffalo, NY

5. The national cereal bestseller for decades, the original yellow box Cheerios moved to second place in 2009, surpassed by Honey Nut Cheerios.

Retro HNC

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Editor’s note: The General Mills Archives provided information and images for this post. You can learn more about our past on GeneralMills.comHave a question about General Mills’ history? Send our Archives team an email.