Sep 03, 2013 • By

A Nelly remix for BuzzBee

“Hey, must be the honey! Hey, must be the honey! Hey, must be the honey!”

You’ll get that catchy chorus in your head when you watch the new commercials for Honey Nut Cheerios that feature multi-platinum and Grammy award winning artist Nelly.

His song for BuzzBee, “Must Be The Honey (M.B.T.H),” plays off of Nelly’s hit, “Ride Wit Me.”

Here are the new spots, from acclaimed director Hype Williams.

Fly With Me – Must Be The Honey

Drop That Honey Beat – Must be The Honey

Office Remix – Must Be The Honey

KTVI-TV in St. Louis featured the campaign in “Nelly helps sell, “Must Be The Honey.” (Advertising Age also wrote about the campaign in “Watch Nelly Rap for Honey Nut Cheerios”).

You can read our previous post about Nelly and Buzz, here.

To learn more about Nelly’s song for BuzzBee, and the Must be the Honey campaign, visit and Buzz’s Instagram and Twitter accounts.