Nature Valley Protein
Sep 26, 2013 • By

Most innovative product of 2013

Nature Valley Protein Bars were named the ‘Most Innovative Product of 2013’ by Consumer Goods Technology magazine at the 2013 Consumer Goods Growth and Innovation Conference last week in Miami.

“We are honored to be recognized by Consumer Goods Technology for introducing the most innovative product of the year,” said Michelle Peterson, marketing associate director for Nature Valley. “Nature Valley Protein Bars were the first great-tasting, high-protein snack bars created for mainstream consumers, made from ingredients you can see and recognize, such as roasted peanuts, almonds and decadent dark chocolate.”

CGT award

CGT Editor Ali Ackerman presents the Most Innovative Product award to Bernadette Piacek-Llanes, VP of R&D for the General Mills Snacks division.

Introduced in January 2012, Nature Valley Protein Bars are a delicious snack and source of energy available in three flavor varieties – Peanut Butter Dark Chocolate; Peanut, Almond & Dark Chocolate; and Salted Caramel Nut.

Nature Valley Protein

Each bar has fewer than 200 calories and contains 10 grams of protein and 5 grams of fiber. The protein in Nature Valley Protein Bars comes from roasted peanuts or creamy peanut butter with almonds, as well as soy protein.

Nature Valley Protein Bars were developed in partnership with several outside partners, reflecting our open innovation strategy known as the General Mills Worldwide Innovation Network (G-WIN).

For instance, one external partner helped incorporate high levels of great tasting protein in the bars. Another partner company developed the “crisps” used in the bars specifically for General Mills.

“By combining these externally-sourced innovations with the expertise of our own R&D teams, Nature Valley Protein Bars deliver a convenient and great tasting source of protein to which consumers have responded tremendously well,” said Joshua Opiacha, a senior principal scientist for General Mills.

Nature Valley Protein Bars were named the No. 8 item on Symphony I.R.I’s 2012 New Product Pacesetters list, which recognizes the top 100 Consumer Packaged Goods (CPG) product launches each year.

Consumer Goods Technology’s ‘Most Innovative Product’ award nomination process started in July when entries were collected from consumer goods executives, industry analysts and consultants, and technology providers.

These nominations were then narrowed down to a list of five finalists by Consumer Goods Technology’s editorial staff based on multiple award criteria. This slimmer nomination list was then sent to the magazine’s Editorial and Research Advisory Boards, which elected the winning product.

Finalists in the ‘Most Innovative Product’ category included: BENGAY ZERO DEGREES (J&J), FIT (Popcorn, Indiana), FINISH QUANTUM w/ POWER GEL (Reckitt Benckiser) and LUCI (MPOWERD, Inc.)

Past winners of the award include Neutrogena Wet Skin Sunblock Spray, Dr. Scholl’s Custom Fit Orthotic Centers, Bounce Dryer Bar, OFF! Clip-On Mosquito Repellent and Flings Pop-Up Trash and Recycle Bins.

In-depth coverage of the award and why the finalists emerged as innovation leaders in recent years will be featured in the December 2013 issue of Consumer Goods Technology.

To read more about last week’s award ceremony, click here.