Mastery School
Oct 17, 2013 • By

2013 Report to the Community

General Mills has given more than $1 billion in charitable purposes since the General Mills Foundation was founded in 1954.

Our community support surpassed $154 million (nearly $3 million a week) in fiscal 2013. Through our grants, we’re fighting hunger, encouraging good nutrition and youth fitness, and improving education.

This week, we celebrated this long legacy of giving and partnership with the community at our “Report to the Community” annual meeting that brought together local non-profit leaders, local dignitaries, General Mills employees and General Mills Foundation leadership.

General Mills Foundation

The meeting was opened with an inspiring performance from a determined group of third grade boys from the Mastery School, who proclaimed their determination to persevere through challenges and commit to be college bound.

Mastery is part of the unique new partnership General Mills has with Minneapolis Public Schools, designed to increase the number of high-quality educational options for students in Minneapolis.

The celebratory atmosphere continued as the Foundation welcomed remarks from the mayor of Minneapolis, R.T. Rybak, and the mayor of St. Paul, Chris Coleman, who both congratulated the General Mills Foundation on its 60th anniversary and thanked the company for its deep commitment to the community.

And, Shep Harris, the mayor of Golden Valley, the city where General Mills is headquartered, also joined in the celebration by proclaiming October 15, 2013, General Mills Foundation Day, honoring General Mills for its ongoing contributions to Golden Valley and the greater community.

Ellen Goldberg Luger, a General Mills vice president and the executive director of the General Mills Foundation, and members of the Foundation leadership outlined the progress of several community programs, impacting lives both domestically and globally.

Some of programs highlighted include:

Champions for Healthy Kids

Champions for Healthy Kids, launched in 2002, identifies community organizations that have developed innovative, impactful youth nutrition and fitness programs and supports them through grants in partnership with The Academy of Nutrition and Dietetics Foundation and other nonprofit partners.

To further advance this commitment, the Foundation is now doubling the size of the Champions grants and this year will award $1 million through this program.

Box Tops for Education (BTFE)

Box Tops for Education has helped schools across the U.S. earn cash for the things they need. Last year, BTFE hit a significant milestone, with more than a half-billion dollars ($575 million) being dispersed to schools since the inception of the program in 1996.

Join My Village

Join My Village was founded by the General Mills Foundation, in conjunction with humanitarian aid organization CARE, to leverage the collective power of individuals to click (follow, like, view and share) content about the lives of women and girls in some of the poorest communities in the world – subsequently triggering charitable donations from corporate foundations (Video).

Now in its fifth year, the program has granted thousands of educational scholarships to girls in Malawi and India, built dozens of homes to bring teachers to remote villages, and established nearly 350 Villages Savings and Loan groups.

General Mills FoundationGeneral Mills’ philanthropy is an extension of the company’s Nourishing Lives mission and ties closely to our core business.

General Mills Foundation

While we’re proud of our communities, our collective impact and our progress, we recognize there is still much more to be done, and the past sixty years is just the beginning.

For more examples of how General Mills is strengthening communities, visit the Foundation on, or on its Facebook page.