Oct 28, 2013 • By

Forget the tricks or treats

Don’t be surprised if a few of the kids dressed up in their costumes at your door on Halloween night tell you they don’t just want candy.

Instead, they’ll also ask you for food donations to help those in need.

They’re looking to help the We Scare Hunger campaign, from Free The Children.

The goal of the month-long program, now in the U.S. and supported by General Mills, is to generate awareness around local hunger-related issues in addition to raising necessary food items for local food banks.

Children and teens will be out trick-or-treating for canned goods and other non-perishable products. All food is then donated to local food banks.

Last year, students from more than 1,500 schools across North America collected an estimated 875,000 pounds of food to help combat hunger in their communities. This year, the program is hoping for 1 million pounds.

Free The Children, which started We Scare Hunger in its home country of Canada, approached General Mills about a year ago to introduce the program to the U.S. Hunger relief is the primary focus area for the General Mills Foundation.

“We Scare Hunger makes it easy to make a difference and fight hunger,” says Ellen Goldberg Luger, executive director of the General Mills Foundation. “I think it’s a great way to spend Halloween, and to help kids realize that there’s a bigger issue in our communities and in our world that they can make a difference with.”

Ellen talks about the hunger issue, and the benefits for children participating in We Scare Hunger, in this video clip.


We Scare Hunger is part of Free The Children’s year-long We Act service learning and action programs, that combines service-based learning with meaningful community service. (Free The Children also was behind the recent We Day Minnesota, sponsored by General Mills).

For more information on We Scare Hunger, or to sign-up, visit FreeTheChildren.com/WeScareHunger.