The Quietest Show on Earth
October 8th. The sun is shining, but it isn’t that typical desert hot – fortunate for me and the rest of a group, hiking for two hours to the site.
The Santa Ana winds are sweeping the Mojave Desert Land Trust, outside of Joshua Tree National Park, and the Joshua trees are dancing along with the wind.
Andrew Bird and Tift Merritt sound beautiful as they sing unplugged, accompanied only by a guitar and a violin. The setting and the music couldn’t be a better way to celebrate and support an amazing national treasure – our national parks.
And we are all so excited to be here.
The Quietest Show on Earth was developed just a few months ago by our advertising agency, McCann, in partnership with our Nature Valley brand team.
The idea was to plan an intimate show in the middle of a vast open space featuring musicians Bird and Merritt. (Here’s a teaser video).
Nature Valley is a long-time supporter of America’s national parks and the concert was one of many ways the brand aims to connect Americans to the beauty of nature.
Nature Valley’s partnership with the NPCA, Preserve the Parks, has to date raised more than $1.8 million to preserve our national parks across the U.S.
Although the national parks were closed at the time, we hosted The Quietest Show on Earth as planned.
In cooperation with the National Parks Conservation Association and the Mojave Desert Land Trust, the intimate acoustic experience was adjacent to Joshua Tree National Park on a private tract of land, that will likely be annexed into the park next year .
We were so excited that the concert could still happen to support the parks.
Nature Valley encourages consumers to help preserve America’s national parks by getting outside and exploring all the parks have to offer.
Specifically, you can show your support by:
-Visiting QuietestShowOnEarth.com to download the concert and playlist from Andrew Bird’s performance and make a personal donation to support Joshua Tree National Park.
-Visiting PreserveTheParks.com to learn more about Nature Valley’s commitment to the parks, volunteering at a national park or how to make a personal donation.
Editor’s note: Yahoo! Music wrote about the event in “Andrew Bird Turns Up the Volume on Protecting National Parks at the ‘Quietest Show on Earth.’”