Challah
Nov 27, 2013 • By

Something to serve for Thanksgivukkah

For the first time in more than a century, the trimmings of Thanksgiving will share a place with the kosher cuisine of Hanukkah.

This year, America’s traditional Thanksgiving holiday overlaps with Hanukkah, the eight-day Jewish holiday known as the Festival of Lights. The last time this happened was in 1899. (Usually, it’s Christmas that coincides with Hanukkah.)

So, bring on Thanksgivukkah.

With all the media and consumer buzz about this once-in-a-lifetime occurrence, Pillsbury has delivered three recipes that should fit right in with the turkey and latkes for this blended “holiday,” says Jef Tijo, a relationship assistant marketing manager for Pillsbury.com.

Consumer feedback on these recipes – Pecan Pie Rugelach, Apple Cider Crescent Doughnut Holes, and Faux Challah Bread with Cranberry Butter – will help inform how Pillsbury approaches similar occasions, Tijo adds.

But where does the Pillsbury Doughboy fit in with the kosher salt, eggs and cream cheese?

Naturally, each of the three Thanksgivukkah recipes includes a Pillsbury product.

A key ingredient for the Pecan Pie Rugelach is Pillsbury pie crust. Rugelach is a traditional Jewish pastry.

Rugelach

Meanwhile, Pillsbury’s take on the Hanukkah doughnut known as a sufganiyot is filled with apple cider cream, and made with Pillsbury refrigerated crescent dinner rolls.

Doughnut

Finally, the Doughboy’s version of the braided challah bread is completed by Pillsbury crusty French loaf.

Challah

“They’re all pretty tasty and easy to make,” Jef says.

In developing the recipes, Pillsbury turned to General Mills’ baking experts in our kitchens. The recipes were created in about a week, after a few rounds of testing and tasting.

Jef knows that this will be his only chance to make an indelible impression on this day when Thanksgiving coincides with the second day of Hanukkah. It will be up to another Pillsbury team to create the next batch of Thanksgivukkah recipes.

“This overlap won’t happen again for another 79,000 years or so,” he jokes.

Learn more about the motivation behind Pillsbury’s Thanksgivukkah creations in this video from the Minneapolis Star Tribune.