Nov 19, 2013 • By

Bring the force to your breakfast table

“Crunch or crunch not, there is no try.”

Between now and the end of the year, Big G is bringing back Star Wars pens in specially marked boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Reese’s Puffs, Golden Grahams, Cocoa Puffs, Trix and Lucky Charms.


But the excitement doesn’t stop with these collectible characters. Star Wars fans and cereal lovers can visit the “Cereal Wars” Tumblr for Vine and Instagram videos and share memorable movie scenes, quotes and battles.

“Our fans loved this last year, so Big G decided to bring the Star Wars pens back this year,” says Lisa Tomassen, integrated communications manager. “When you combine an iconic franchise like Star Wars and a beloved brand like Big G cereals, you have the chance to create an incredible amount of pop culture enthusiasm.”

Fans should look for Darth Vader, Mace Windu, Yoda, Obi-Wan Kenobi, a Clone Trooper, Jango Fett, Chewbacca and Anakin Skywalker in specially marked boxes.


“Star Wars fans and cereal lovers can visit the Cereal Wars Tumblr to see and share Vine and Instagram videos,” Lisa says. “Each week, select ‘episodes’ will be shared on the ‘Cereal Wars’ feed.”

In addition to the Cereal Wars Tumblr, Big G is partnering with popular Star Wars fan sites like Rebelscum and Yak Face to host Star Wars collectible item giveaways including an exclusive studio scale Star Corps trooper helmet replica and limited edition 24” Star Wars Super Shogun Storm Troopers.