Gracie
Jan 28, 2014 • By

Cheerios brings back a familiar family

We’re excited to share the newest commercial for Cheerios – the one that the brand chose to produce specifically to air this Sunday night during the big game!

Here is “Gracie”:

Notice something familiar about that family?

It’s the mother, father and daughter from the “Just Checking” commercial released by Cheerios last May.

“Gracie” provides a fun breakfast moment between all three of them, using a few Cheerios in a creative way, to share some big news for the family – as well as a precious request for a new puppy.

“Cheerios is about families and love and connections — and breakfast,” says Camille Gibson, vice president of marketing for Big G cereals. “Our new Cheerios ad celebrates one of those special moments with a family that America fell in love with. The brand is at its best when it reveals moving insights about what connects us to each other, especially as families, and often through the lens of a child.  The ad quietly celebrates the emotional sharing and simple joys we find when spending just a few simple moments together every day.”

Gracie

So, what do you think of the ad?

This is the first commercial in the big game for Cheerios, and only the second time General Mills has advertised any of its brands during the broadcast (an ad for Wheaties was the last one, back in 1996).

For more on “Gracie,” we also have a behind-the-scenes look at the making of the ad.

By the way, Cheerios will be making it easier for your family to share a bowl together by giving away 1 million boxes of cereal, today through Feb. 15, through a buy one, get one coupon offer. It can be printed at Cheerios.com, starting today, and redeemed at retailers nationwide.

Also, remember to check out The Family Breakfast Project, a partnership with a non-profit organization called The Family Dinner Project.

Cheerios is encouraging families to find seven minutes for sharing breakfast together. The program offers a digital toolkit with food prep ideas, conversation starters and activities and games to help families connect at breakfast. (We blogged about it, here).