Lucky Charms
Jan 27, 2014 • By

Celebrating 50 magically delicious years

Everyone knows that Lucky Charms are magically delicious. But did you know that those frosted oats and marshmallow charms have been delighting kids (and adults) for 50 years?

vintage lucky charms box

This year, the Lucky Charms team is going all out to celebrate Lucky’s big birthday.

It all starts at LuckyWasHere.com and with the “Where’s Lucky?” instant win game (in March).

You also can follow Lucky’s mischievous hijinks on Twitter at #LuckyWasHere.

Also:

* Pop sensation Pentatonix created a special musical tribute.

The song also was turned into a commercial, first airing in primetime last night, during music’s big night.

You also can check out a behind-the-scenes look at the animation of the commercial, here. (And, go behind-the-scenes with Pentatonix as they recorded the song).

* Cake Boss Buddy Valastro is baking up Lucky Charms cupcakes sold exclusively in Carlo’s Bakery locations in the New York and New Jersey area.

Lucky-Cupcakes

* Fans also can take part in a Lucky Charms design contest and the winning designs will be sold as customized Casetagram phone cases.

* Limited edition 50th Anniversary St. Patrick’s Day-themed cereal with all green clover marshmallows, will be available at grocery stores nationwide beginning in February, while supplies last.

Lucky-limited

And on March 17 – St. Patrick’s Day and Lucky’s 50th birthday – surprises will start popping up in unexpected places around the U.S. and online for everyone to get in on the fun.

2014 lucky charms

“Lucky Charms fans have always been the inspiration for keeping the magic alive and staying young at heart,” says Nicci Trovinger, associate marketing manager for Lucky Charms. “We want to thank fans everywhere by giving back with special surprises and fun for everyone, just as Lucky the leprechaun has for the past 50 years.”