Jan 30, 2014 • By

New products hit shelves

General Mills has an aggressive lineup of new products set to bring more consumers to our leading brands during the second half of the company’s fiscal 2014, which ends in May.

Starting this month, consumers in the U.S. can find more than 50 new items from General Mills on store shelves, while dozens more will debut in International markets.

“We are focused on the quality of our new product innovation, and have a strong slate of new products to bring consumers more of what they want,” says Peter Erickson, senior vice president of Innovation, Technology and Quality. “Consumers have unwavering high standards for food. They want products that deliver on quality, taste, health, convenience and value, but at the same time they want more. More flavor, more fun, more nutrition. The more we connect with consumers to truly understand their most significant needs, the better we are able to bring remarkable new products to market.”

The latest wave of new products from General Mills are poised to meet growing consumer interest in snacks, protein-rich breakfast items, and globally-inspired convenience meals.

This slideshow provides a closer look: