Progresso-Mayo
Feb 05, 2014 • By

Progresso partners with Mayo to promote heart health

Progresso announced today that it is partnering with the world famous Mayo Clinic to promote the benefits of a healthy lifestyle, including our reduced-sodium and higher fiber soups now marketed under the “heart healthy” umbrella.

The focal point of the partnership is the roll out of The Heart Project, in support of the Mayo Clinic – arguably the most respected brand in the medical field.

Progresso-Mayo

The Heart Project is designed to inspire people to learn the facts, take action regarding their heart health, and spread the word with others during February for Heart Health month.

Additionally, Progresso Heart Healthy soups will be making a donation to Mayo Clinic for activities that include heart health programs for women.

“Progresso and Mayo Clinic are working together to make a positive difference in women’s heart health by driving awareness, education and action,” said John Weston, Mayo’s chief marketing officer, in a media release issued today.

The Heart Project

Although Mayo doctors do not endorse specific products, they do recommend eating at least five servings of fruit and vegetables per day – in addition to exercising at least 10 minutes per day and getting eight hours of sleep per night.

“What’s most astonishing is that almost 80 percent of heart disease is preventable, and even small lifestyle changes can have a big impact,” said Dr. Sharon Mulvagh, director of the Women’s Heart Clinic at the Mayo Clinic, in the media release.

Last summer, Progresso introduced a new Heart Healthy soup line that incorporates elements of the earlier High Fiber and Reduced Sodium Progresso lines – with some added spices to improve the flavor.

Progresso-Mayo

In all, there are 10 Heart Healthy soups that meet FDA criteria as a low-fat, low-sodium (480 mg or less) and low-cholesterol food.

Progresso Heart Healthy soups have no more than 120-calories per serving, about 25 percent less sodium than traditional Progresso soups, no artificial flavors and no added MSG (monosodium glutamate, a flavor enhancer).

Both baby boomers and millennials have been increasingly turning to soups – for the taste, health benefits and to manage their weight.

“At Progresso, we understand the importance of heart health in America,” says Myer Joy, vice president of marketing, Progresso. “Our consumers are making choices to manage their lives and are looking for inherently heart healthy meal solutions that also include bold, flavorful foods. That’s one of the reasons our chefs created this line of 10 Heart Healthy soups to preserve great taste while easily fitting into a heart-healthy, balanced diet.”

Visit The Heart Project for more information.