Mar 20, 2014 • By

Snowboard cross champ Evan Strong joins Team Wheaties

After taking home the gold in Sochi, snowboard cross champion Evan Strong has become the first elite para-athlete to appear on the iconic Wheaties box.


With his determination, perseverance and outstanding athletic performance, Strong joins fellow American Champions Mikaela Shiffrin and Sage Kotsenburg with a limited-edition Wheaties box scheduled to hit store shelves this spring.

“Joining some of the most elite athletes in the world to be on the Wheaties box is a dream come true,” says Strong.

Here’s video of him unveiling his Wheaties box.

You also can watch an extended interview with Strong, with video of him on the slopes, on our YouTube channel. And, you can find the images of his Wheaties box on our Flickr channel.

The native of Hawaii excelled at extreme sports at a young age, even securing his first skateboarding sponsorship at 13. However, his life was forever changed at 17, when he lost his leg as a result of a tragic car accident.

Inspired by the Challenged Athletes Foundation, and with the support of his family, Strong began training again and soon added snowboarding to his list of achievements.

“Despite my injury, I never stopped challenging myself to grow and reach new milestones,” he says. “I hope my story serves as an inspiration for others that anything can be accomplished with hard work and dedication.”

“We are extremely proud to have Evan as a member of Team Wheaties,” says Jeff Tang, assistant marketing manager for Wheaties. “His remarkable attitude toward overcoming adversity is truly inspiring. We are honored to celebrate his athletic accomplishments, as well as the strength, courage and generosity that define him as a role model to other athletes.”

To find out more about Wheaties and all of the athletes on the team visit Wheaties.com or Facebook.com/Wheaties.