Mar 12, 2014 • By

Florida Georgia Line helps fight hunger

In its first two years, our Outnumber Hunger campaign has provided more than 25 million meals to Americans in need as part of a partnership with Feeding America and Big Machine Label Group.

As Florida Georgia Line would sing, “that’s how we do it ’round here.”

Today we’re pleased to announce that the popular country duo will take the lead as the face of the 2014 Outnumber Hunger campaign, raising awareness of the fight against hunger and appearing on boxes for more than 90 General Mills products, along with other Big Machine artists.

Cheerios Florida Georgia Line

“Through our experiences with Outnumber Hunger, we have learned the far reach of hunger in America, affecting people from all different backgrounds,” said Tyler Hubbard, the Georgia half of Florida Georgia Line. “This year, we’re proud to take an even bigger role in the fight against hunger and rally the nation to help those in need.”

Florida Georgia Line

The group also will be at Outnumber Hunger’s special live concert on Friday, April 4, at The LINQ in Las Vegas, along with Rascal Flatts, Justin Moore, Thomas Rhett, The Cadillac Three, Cassadee Pope and Danielle Bradbery (Note: The replay of the concert was posted to YouTube on April 22).

Outnumber Hunger comes as part of a more than 30-year relationship between General Mills and Feeding America’s network of food banks.

“For us, the decision to confront the hunger epidemic in America is a simple one,” says Cheryl Welch, director, Outnumber Hunger at General Mills. “As a leading food company in the United States, we feel a responsibility to help address the issue and give people an easy way to support the one in six Americans struggling with hunger.”

Codes found on specially marked boxes of products can be entered online, helping Americans help Feeding America secure five meals on behalf of a local food bank based upon the ZIP code entered.

For every code entered by Jan. 31, 2015 at OutnumberHunger.com, General Mills will donate 55.5 cents to Feeding America, with a maximum total donation of $1.2 million. General Mills has already donated $600,000 and will donate up to an additional $600,000 based on online code entry.